Ways to Improve Your Website Homepage

Your website is your virtual place of business. Just like your regular place of business, you want it to be neat, clean, attractive, inviting, and professional looking.

Here are low-cost ways that Katpen Innotech Solutions can do for your web page to help improve and meet your standards.

Freshen the Content Regularly

Schedule a monthly reminder to check your website and update the content on the homepage.

Make Sure It Has a Call to Action

Here are three examples of common calls to action:
• Sign up for your email list – When people sign up for your email list, you create an ongoing connection allowing you to market to them.
• Shop in your e-Commerce store – If you sell products online, embed pictures of a few products on your homepage to entice buyers to click through, or add a prominent “Shop Now” button.
• Fill out a lead form – If you sell services instead of products, encourage visitors to fill out a lead form. It captures contact information so you can follow up.

Add Contact Information Prominently

Examine your homepage objectively. You should add contact information in the header or footer of every page. At a minimum, include an email address and phone number. If you receive customers at your location, add your address.
o Add Images and Video
Look at your home page. Images break up big blocks of text – and they are more inviting to visitors. Include at least one photograph showing your business, team, or products.

The videos are also excellent. So, create a how-to video or one demonstrating your product or of you welcoming visitors.

Update Your Design to Current Standards

A website designed in 2005 will look dated compared with one created in 2015. An outdated web design gives the impression your business is not up to date, either. It’s best to update the whole website.

Improve Page Speed

If your home page loads slowly, visitors may only go up to it. And very slow pages can even negatively affect rankings in search engines. It would be best if you frequently improved the speed.

Make it Mobile Responsive

Websites need to be viewable on mobile devices. This is especially true for local businesses where customers may search on a smartphone from their car for a nearby business.

Search engine results can negatively downgrade websites not set up for mobile devices. If you give your site a facelift, ensure the new design is “responsive,” meaning it is responsive enough to adjust to mobile devices.

Contact us to help you solve all the web page problems with the latest technology.